Social Media

All Xiaohongshu (Little Red Book) Image Sizes (Updated March 2026)

Xiaohongshu (Little Red Book) is China's leading lifestyle and shopping discovery platform, blending social media with e-commerce. Visual quality is paramount — the feed rewards polished, aspirational imagery with strong engagement.

The platform's vertical-first feed favors 3:4 portrait images for maximum screen coverage. Content ranges from beauty and fashion to travel and food, with a strong emphasis on authentic yet aesthetically curated photography.