Google Display Ad — 970×90 Large Leaderboard Resizer

What matters

Google Display Ad — 970×90 Large Leaderboard dimensions at a glance

The 970×90 Large Leaderboard spans wide desktop layouts. It offers more horizontal space than the standard 728×90 but is only shown on wider screen placements.

On wide-screen sites, this format dominates the top of the page more completely than the standard leaderboard, commanding more attention.

Designing as if it were a 728×90 wastes the extra width. But the 90px height constraint remains — don't try to add more vertical detail.

Best practices

Use the crop intentionally

• Use the extra width for a wider visual or additional messaging — not just padding.
• Keep text height-appropriate — 90px is still very narrow.
• Consider this a desktop-only format and design accordingly.