Google Display Ad — 160×600 Wide Skyscraper Resizer

What matters

Google Display Ad — 160×600 Wide Skyscraper dimensions at a glance

The 160×600 Wide Skyscraper occupies sidebar space alongside page content. Its tall format keeps the ad visible during scrolling, giving extended exposure time.

Skyscrapers stay visible as users scroll through content. This extended exposure makes them effective for brand awareness campaigns.

At only 160px wide, horizontal layouts fail completely. The ad must be designed vertically from the start.

Best practices

Use the crop intentionally

• Stack elements vertically: brand/image → headline → CTA.
• Keep the width constraint in mind — no wide text or horizontal layouts.
• Use the height advantage to tell a sequential story as the user's eye moves down.