2026 Edition
The Complete Social Media Image Size Guide — 2026 Edition
Social media platforms are strict about image dimensions. Upload the wrong size and your image gets cropped unpredictably, compressed into a blurry mess, or displayed with awkward letterboxing. This guide covers the exact pixel dimensions, aspect ratios, and recommended file formats for every image type across the ten largest social media platforms in 2026 — Instagram, Facebook, X (Twitter), LinkedIn, TikTok, YouTube, Pinterest, Snapchat, Threads, and Discord. Every specification listed here has been verified against the platform directly. Use this as your single reference when designing social content, and you will never have to guess at dimensions again.
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Instagram Image Sizes
9 sizes · View full Instagram guide
| Name | Dimensions | Aspect Ratio | Format |
|---|---|---|---|
| Instagram Post | 1080 x 1080 | 1:1 | JPG |
| Instagram Story | 1080 x 1920 | 9:16 | JPG |
| Instagram Reel Cover | 1080 x 1920 | 9:16 | JPG |
| Instagram Profile Photo | 320 x 320 | 1:1 | PNG |
| Instagram IGTV Cover | 420 x 654 | 1:1.55 | JPG |
| Instagram Ad — Feed | 1080 x 1080 | 1:1 | JPG |
| Instagram Ad — Story | 1080 x 1920 | 9:16 | JPG |
| Instagram Carousel | 1080 x 1350 | 4:5 | JPG |
| Instagram Landscape Post | 1080 x 566 | 1.91:1 | JPG |
Tip: Instagram compresses aggressively — upload at exactly these dimensions and at 85-90% JPG quality to minimize artifacts. Keep important content away from the edges, especially on stories where UI chrome covers the top and bottom.
Facebook Image Sizes
8 sizes · View full Facebook guide
| Name | Dimensions | Aspect Ratio | Format |
|---|---|---|---|
| Facebook Post Image | 1200 x 630 | 1.91:1 | JPG |
| Facebook Cover Photo | 820 x 312 | 2.63:1 | PNG |
| Facebook Event Cover | 1200 x 628 | 1.91:1 | JPG |
| Facebook Ad — Feed | 1200 x 628 | 1.91:1 | JPG |
| Facebook Profile Photo | 170 x 170 | 1:1 | PNG |
| Facebook Group Cover | 1640 x 856 | 1.92:1 | JPG |
| Facebook Story | 1080 x 1920 | 9:16 | JPG |
| Facebook Marketplace Listing | 1200 x 1200 | 1:1 | JPG |
Tip: Facebook applies heavy compression on upload. For shared link previews, the 1200x630 image is critical — it is the first thing users see in the feed. Event covers display differently on mobile and desktop, so keep text centered.
X (Twitter) Image Sizes
4 sizes · View full X (Twitter) guide
| Name | Dimensions | Aspect Ratio | Format |
|---|---|---|---|
| X Post Image | 1600 x 900 | 16:9 | JPG |
| X Header Image | 1500 x 500 | 3:1 | PNG |
| X Profile Photo | 400 x 400 | 1:1 | PNG |
| X Card Image | 1200 x 628 | 1.91:1 | JPG |
Tip: X (Twitter) uses a center crop for timeline preview cards. Single-image tweets display at roughly 16:9 in the timeline, so keep your subject centered. The expanded view shows the full image.
LinkedIn Image Sizes
6 sizes · View full LinkedIn guide
| Name | Dimensions | Aspect Ratio | Format |
|---|---|---|---|
| LinkedIn Post Image | 1200 x 627 | 1.91:1 | JPG |
| LinkedIn Profile Banner | 1584 x 396 | 4:1 | PNG |
| LinkedIn Company Logo | 300 x 300 | 1:1 | PNG |
| LinkedIn Company Cover | 1128 x 191 | 5.91:1 | PNG |
| LinkedIn Article Cover | 1200 x 644 | 1.86:1 | JPG |
| LinkedIn Profile Photo | 400 x 400 | 1:1 | JPG |
Tip: LinkedIn compresses less aggressively than other social platforms, so high-quality uploads look noticeably sharper here. Company page banners display at very different dimensions on mobile versus desktop — test both.
TikTok Image Sizes
2 sizes · View full TikTok guide
| Name | Dimensions | Aspect Ratio | Format |
|---|---|---|---|
| TikTok Profile Photo | 200 x 200 | 1:1 | PNG |
| TikTok Video Cover | 1080 x 1920 | 9:16 | JPG |
Tip: TikTok is a vertical-first platform. All content should be designed at 1080x1920 (9:16). Profile images display very small on mobile, so use a bold, high-contrast avatar.
YouTube Image Sizes
7 sizes · View full YouTube guide
| Name | Dimensions | Aspect Ratio | Format |
|---|---|---|---|
| YouTube Thumbnail | 1280 x 720 | 16:9 | JPG |
| YouTube Channel Banner | 2560 x 1440 | 16:9 | PNG |
| YouTube Profile Photo | 800 x 800 | 1:1 | PNG |
| YouTube End Screen | 1920 x 1080 | 16:9 | PNG |
| YouTube Community Post | 1080 x 1080 | 1:1 | JPG |
| YouTube Shorts Cover | 1080 x 1920 | 9:16 | JPG |
| YouTube Watermark | 150 x 150 | 1:1 | PNG |
Tip: YouTube channel art is the trickiest social media image — it displays differently on TV, desktop, tablet, and mobile. Design within the 1546x423 safe area for text, but fill the full 2560x1440 canvas with imagery.
Pinterest Image Sizes
3 sizes · View full Pinterest guide
| Name | Dimensions | Aspect Ratio | Format |
|---|---|---|---|
| Pinterest Standard Pin | 1000 x 1500 | 2:3 | JPG |
| Pinterest Idea Pin | 1080 x 1920 | 9:16 | JPG |
| Pinterest Profile Photo | 165 x 165 | 1:1 | PNG |
Tip: Pinterest is a vertical platform and rewards tall images. A 2:3 aspect ratio (1000x1500) is the sweet spot — tall enough to stand out in the feed without being truncated. Idea Pins (multi-page format) should also use 2:3.
Snapchat Image Sizes
3 sizes · View full Snapchat guide
| Name | Dimensions | Aspect Ratio | Format |
|---|---|---|---|
| Snapchat Geofilter | 1080 x 2340 | 9:19.5 | PNG |
| Snapchat Ad | 1080 x 1920 | 9:16 | JPG |
| Snapchat Story | 1080 x 1920 | 9:16 | JPG |
Tip: Snapchat content is designed for full-screen vertical viewing at 1080x1920. Ads and Spotlight content share the same dimensions. The Snapcode (your scannable profile code) should be kept at 320x320 for clear scanning.
Threads Image Sizes
2 sizes · View full Threads guide
| Name | Dimensions | Aspect Ratio | Format |
|---|---|---|---|
| Threads Post Image | 1080 x 1080 | 1:1 | JPG |
| Threads Profile Photo | 320 x 320 | 1:1 | PNG |
Tip: Threads supports the same image dimensions as Instagram posts. Square (1:1) and portrait (4:5) images work best in the feed. Profile photos carry over from your linked Instagram account at 320x320.
Discord Image Sizes
6 sizes · View full Discord guide
| Name | Dimensions | Aspect Ratio | Format |
|---|---|---|---|
| Discord Server Icon | 512 x 512 | 1:1 | PNG |
| Discord Server Banner | 960 x 540 | 16:9 | PNG |
| Discord Custom Emoji | 128 x 128 | 1:1 | PNG |
| Discord Profile Photo | 128 x 128 | 1:1 | PNG |
| Discord Sticker | 320 x 320 | 1:1 | PNG |
| Discord Stage Cover | 1920 x 1080 | 16:9 | JPG |
Tip: Discord images appear in a chat context with dark and light themes. Server icons display as circles, so design with circular crop in mind. Server banners are wide and short — keep the composition simple and high-contrast.
Frequently Asked Questions
What size should social media images be in 2026?
Each platform has its own recommended sizes. The most common dimensions are 1080x1080 for square posts (Instagram, Facebook), 1080x1920 for vertical stories and reels (Instagram, TikTok, Snapchat), 1200x675 for landscape link previews (X, LinkedIn), and 2560x1440 for YouTube channel art. Always use the exact dimensions each platform recommends to avoid compression artifacts and unexpected cropping.
What is the best image format for social media?
JPG is the best format for photographs and complex images on social media because it balances quality and file size. PNG is better for graphics with text, logos, or flat colors where sharp edges matter. Most platforms accept both JPG and PNG. Avoid uploading BMP or TIFF files as they will be re-encoded and may lose quality in the conversion.
Do social media platforms compress images?
Yes, every major social media platform compresses uploaded images to save bandwidth and storage. Instagram, Facebook, X, and LinkedIn all apply their own compression after you upload. To minimize quality loss, upload images at the exact recommended dimensions and at high quality (85-95% for JPG). Starting with the correct size means the platform does less resizing, which preserves more detail.
What aspect ratio works on all social media platforms?
No single aspect ratio is perfect everywhere, but 1:1 (square) is the most universally supported. Square images display well on Instagram, Facebook, LinkedIn, X, Pinterest, and Threads without being cropped. For stories and short-form video, 9:16 vertical is the standard across Instagram Stories, TikTok, Snapchat, and YouTube Shorts.
How often do social media image sizes change?
Platform image specifications change infrequently — usually once or twice per year for any given platform. When changes happen, they tend to be additions (new placement types) rather than modifications to existing sizes. This guide is verified against each platform's current specifications as of early 2026 and updated regularly.
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