All Instagram Ads image sizes
2 sizes with exact pixel dimensions, and a free resizer for each one.
| Size | Pixels | Ratio | Resize |
|---|---|---|---|
| Instagram Ad — Feed | 1080 × 1080 | 1:1 | Resize Instagram Ad — Feed |
| Instagram Ad — Story | 1080 × 1920 | 9:16 | Resize Instagram Ad — Story |
Instagram Ads resizers
About Instagram Ads images
Instagram ad placements include the feed, stories, reels, and explore page. Each has optimal dimensions, but feed and story ads are the core formats.
Instagram's visual-first audience demands higher creative quality than most platforms. Ads need to feel like organic content to perform well.