What matters
Substack Publication Logo dimensions at a glance
Substack publication logos display as small circles in navigation, email headers, and the Substack directory. A 256×256 source covers all contexts.
The logo appears in every email you send and at the top of your publication. It's your newsletter's visual identity and subscriber recognition signal.
Complex logos become blobs at the small display size. Missing logos show a generic initial, making your publication look unfinished.