What matters
LinkedIn Ad — Message Ad dimensions at a glance
LinkedIn message ad banners at 300×250 accompany sponsored InMail messages. The small format supports the text message rather than replacing it.
Message ads have high open rates on LinkedIn. The banner image supports the message text, adding visual credibility and brand recognition.
Missing or low-quality banners make the InMail feel less legitimate. Cluttered designs compete with the message text rather than supporting it.