Facebook Ad — Feed Resizer

What matters

Facebook Ad — Feed dimensions at a glance

Facebook feed ads at 1200×628 match the standard post format and blend naturally into the news feed. This is the highest-reach ad placement on Facebook.

Feed ads with correct dimensions get better delivery and lower CPMs. Native-looking creative drives engagement before users recognize it as an ad.

Wrong dimensions trigger auto-cropping that can cut off headlines, product shots, or CTA buttons — directly wasting ad spend.

Best practices

Use the crop intentionally

• Keep text under 20% of the image area for optimal delivery.
• Design mobile-first — the majority of Facebook users are on phones.
• Use a single clear focal point rather than busy collage layouts.