What matters
Facebook Ad — Feed dimensions at a glance
Feed ads at 1200×628 match the standard post format and feel native in the news feed. Facebook's algorithm historically penalizes ads with more than 20% text coverage.
Correctly sized ad creative gets better delivery and lower CPMs. Native-looking dimensions mean users engage before recognizing it as an ad.
Auto-cropped ads lose headlines or product shots. Oversized text triggers delivery penalties, wasting budget on reduced reach.